Microsoft’s Copilot AI Arrives on Samsung TVs and Monitors in 2025 Lineup

TL;DR

• Microsoft’s Copilot AI is now available on Samsung’s 2025 TVs and smart monitors, delivering an animated, interactive assistant on screen.
• Access Copilot via voice command or the remote mic, within Samsung’s Tizen OS homescreen, Samsung Daily Plus, and Click to Search.
• A sign-in option enables a more personal Copilot experience by referencing prior conversations and preferences.
• The rollout covers Samsung Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame models, and the M7, M8, and M9 smart monitors; Microsoft has also signaled plans to bring Copilot to LG TVs.

Context and background

Microsoft’s Copilot AI has been positioned as a desktop and mobile assistant, with recent moves expanding its reach into consumer electronics. The Verge reports that an animated Copilot will appear on screen in a friendly, animated form that resembles Microsoft’s earlier Copilot appearances, albeit with a color palette described as beige in the report. The goal is to provide helpers for everyday questions, movie recommendations, and spoiler-free episode recaps, among other tasks. This latest expansion places Copilot directly into living rooms via Samsung’s TV and monitor ecosystem. For consumers, this signals a broader push to integrate AI assistants into non-traditional computing surfaces, extending Copilot’s availability beyond PCs and mobile devices. The integration is part of a broader collaboration in which Microsoft has previously announced plans to bring Copilot to LG TVs as well, signaling a multi-brand strategy for embedding Copilot in living-room devices. The Verge coverage notes that the Copilot experience on TV is designed to feel approachable and helpful, rather than purely informational, with the animated presence offering a visual cue for ongoing interactions. The article also highlights the convenience of launching Copilot using a remote or voice command, aligning with typical TV user behavior.

What’s new

• Copilot is officially rolling out to Samsung’s 2025 TV lineup and smart monitors, including Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models, plus M7, M8, and M9 monitors.
• The assistant appears automatically on supported Samsung TVs within the Tizen OS homescreen, Samsung Daily Plus, and Click to Search surfaces, making it accessible without launching a dedicated app.
• Users can trigger Copilot by pressing the mic button on the remote or using a voice command, aligning with standard TV interaction patterns.
• Signing in to Copilot enables a more personalized experience, letting the AI reference previous conversations and user preferences to tailor responses.
• Microsoft’s broader plan to expand Copilot to additional TV brands (notably LG) underscores the company’s strategy to bring AI assistance into living rooms across ecosystems. The Verge’s report confirms these rollout details and device coverage.

Why it matters (impact for developers/enterprises)

• Expanding Copilot to Samsung TVs and smart monitors extends the reach of consumer AI assistants into living-room devices, which may influence user engagement metrics, app design around large-screen experiences, and voice-first interaction models.
• Personalization through sign-in could improve user retention and session quality by enabling Copilot to reference past conversations and preferences, potentially informing cross-device experiences if users connect the Copilot across other Microsoft-powered platforms.
• For developers and enterprises, the move illustrates how AI assistants can be embedded into traditional consumer hardware ecosystems, encouraging design patterns that optimize for natural, on-screen interactions and contextual understanding on TV-grade displays.
• The cross-brand strategy (Samsung now, LG announced plans) hints at a broader market opportunity for AI assistants in living-room devices, creating a potential standard for how voice and animation-based assistants are presented on TVs and monitors.

Technical details or Implementation

• Access points: Copilot is available within Samsung’s Tizen OS homescreen, Samsung Daily Plus, and Click to Search on supported devices.
• Interaction model: Users can start conversations with a microphone button on the TV remote or by issuing a voice command, aligning with typical TV navigation patterns.
• Visual presence: Copilot appears as an animated, friendly presence on screen, designed to move its mouth in sync with its spoken responses. The article describes the visual as an opalescent appearance in official previews and notes a color variation described as beige in coverage.
• Personalization: A sign-in option enables a more personal Copilot experience by allowing the assistant to reference prior conversations and user preferences.
• Device coverage: The rollout covers Samsung’s 2025 lineup — Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame models — and the M7, M8, and M9 smart monitors.
• Related announcements: Microsoft has indicated plans to bring Copilot to LG TVs as well, signaling a broader strategy to place Copilot on additional living-room devices.

Device lineup (selected examples)

Key takeaways

• Copilot is expanding beyond desktops and phones to living-room devices, starting with Samsung’s 2025 lineup.
• Interaction is designed to be hands-free and TV-friendly, with voice commands and remote mic access.
• A personalized Copilot experience is possible when users sign in, enabling references to past interactions.
• The deployment indicates a broader industry push to integrate AI assistants into consumer electronics ecosystems, with LG TV plans noted by Microsoft.
• The rollout emphasizes a blended approach of on-screen animation and practical task assistance on large displays.

References

• https://www.theverge.com/news/767078/microsoft-samsung-tv-copilot-ai-assistant-launch